by Cathy Yardley | Promotion
Learning from UX. In my coaching and editing practice, I work with nonfiction authors as well as fiction ones. I have worked with a good number of people from the tech world, specifically UX design. If you’re not familiar with that field, UX means “User...
by Cathy Yardley | Craft, Promotion, Writing Life
What does “playing to win” mean? This one’s gonna be a rough one, gang. But it’s important. I love the movie The Replacements. (Largely due to Keanu Reaves, not gonna lie.) But there is a great line in it, where the coach played by Gene...
by Cathy Yardley | Craft, Promotion
In a word: yes. Yes, they do. If you’re writing for the genre called romance, that is categorized as romance on a sales distribution site like Amazon or Kobo or similar, or that might be shelved in a book and mortar bookstore… then YES. You absolutely,...
by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Craft, Promotion, Writing Life
I’ve noticed on some of the writer forums and blogs I check out, and in responses to my newsletter, that there is this obsession with getting it right. What’s the right way to plot, some ask. How should this work? What do editors want to see? ...
