by Cathy Yardley | Promotion
Learning from UX. In my coaching and editing practice, I work with nonfiction authors as well as fiction ones. I have worked with a good number of people from the tech world, specifically UX design. If you’re not familiar with that field, UX means “User...
by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Craft, Promotion, Writing Life
I’ve noticed on some of the writer forums and blogs I check out, and in responses to my newsletter, that there is this obsession with getting it right. What’s the right way to plot, some ask. How should this work? What do editors want to see? ...
by Cathy Yardley | Promotion
I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...
by Cathy Yardley | Promotion
1. They don’t know about your book. This seems painfully obvious, doesn’t it? With the sheer volume of ebooks being added to the market daily, with a very low barrier to entry, getting noticed by a target audience is a lot like shouting your title...
