How to Find your Right Readers, Part 2

How to Find your Right Readers, Part 2

You know your author brand. Now what?   Remember last week, when we talked about author branding being an introduction? When you introduce yourself to someone, you don’t regurgitate your whole life story in minute detail with footnotes and color commentary. You...
HOW TO FIND YOUR RIGHT READERS, PART 1

HOW TO FIND YOUR RIGHT READERS, PART 1

  I mentioned before that it was more important to find your right readers, rather than appeal to some generic “universal” readership. Turns out a number of you were interested in getting more information about finding your “right readers.” (I’m going to...