by Cathy Yardley | Promotion
Learning from UX. In my coaching and editing practice, I work with nonfiction authors as well as fiction ones. I have worked with a good number of people from the tech world, specifically UX design. If you’re not familiar with that field, UX means “User...
by Cathy Yardley | Craft, Writing Life
There are three things you should know to be a successful writer. That may seem facile, clickbait for writing courses and coaches. But it really does boil down to three things: What’s your goal? What’s your writer archetype? What’s your process? They are...
by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...