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Fairytale Promotion: the Marketing Secrets of Cinderella

by Cathy Yardley | Promotion

I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...

How to Find Time to Write and Promote.

by Cathy Yardley | Uncategorized, Writing Life

I first wrote this post years ago, and needless to say, a lot has happened since then! New types of social media, the rise of video shorts. Bookstagram, BookTok, etc. That said, the basics remain the same. How do you find time to write and promote? I haven’t...

Five reasons why readers aren’t buying your book.

by Cathy Yardley | Promotion

1.  They don’t know about your book. This seems painfully obvious, doesn’t it? With the sheer volume of ebooks being added to the market daily, with a very low barrier to entry, getting noticed by a target audience is a lot like shouting your title...
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Latest Posts

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  • How to prevent writer’s burnout, part 3 October 23, 2024
  • How to prevent writer’s burnout, part 2 October 16, 2024
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  • What happens when you ignore self-care? September 2, 2024
  • How to improve your reader’s experience. June 19, 2024
  • Why systems are better than habits. June 5, 2024

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