by Cathy Yardley | Writing Life
You know your author brand. Now what? Remember last week, when we talked about author branding being an introduction? When you introduce yourself to someone, you don’t regurgitate your whole life story in minute detail with footnotes and color commentary. You...
by Cathy Yardley | Craft, Writing Life
Should you turn the ship around? I’m a plotter. While it’s a definition of my writing style, it bleeds over into my life. I like to plan for things when I can. I set goals. I cascade key performance indicators (sort of.) I like having a game plan. I went into...